Ambivalence
(Print, Booklet)
Year: 2020
Specifications: 5" x 8"
Transposing the Wikipedia entry for the word "Ambivalence" into a booklet, the typographic elements of the web page have been re-imagined in print. Arranged, printed and hand-crafted, featuring embossing, debossing, and dual body paragraph styles evoke the feelings of ambivalence or mixed impressions.
This project was an experiment in aligning embossed/debossed sections accross spreads which were printed with page impositioning. Challenges such as switching from embossing to debossing and vice versa depending on the page, and aligning those elements to combine perfectly were the major part of this fun challenge.