Andrew Kerr • Digital and print designer
Sheertex
(E-commerce, D2C)
Sheertex is a direct-to-consumer e-commerce website, primarily selling highly-resilient hosiery.
With an exploratory nature and friendly disposition, the rounded forms, sentence-case typography and effective use of white-space helps convey the brand’s personality.Showcasing the products and their unique properties of strength and sheerness is the priority. Product images are always displayed at maximum width without padding, in order to maximize impact and clarity.
Features such as product category filters, collections, and quick-add-to-cart functionality enhances the user journey and drives conversion.
In the PDP, the wishlist function remains present. A star-rating system reinforces positive public opinion. A large product name reminds the user of which unique article is being viewed, among a more homogenous product line. The PLP’s labeling system is seen again with the product price, and a clear interface with quantity, size, and a large add-to-cart CTA (with the space for promotional captions) then seals the deal.
In the search panel, the search string, the result count, and product names are the three necessary elements. They remain elegantly minimal, leveraging the impactful and dynamic product photograpy for maximum clarity and effect.
Important customer information is gathered and leveraged, in features such as order tracking, wishlisting, automatic form-filling, and more. Therefore, the user journey must be intuitive and worry-free, and account for new customers as well as returning ones.